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Why “Low Risk” Innovation Is Costly
Overcoming the Perils of Renovation and Invention

By Wouter Koetzier and Adi Alon

“The vast majority of executives, 93 percent, continue to regard their company’s long-term success to be dependent on its ability to innovate but at the same time less than one out of five (18 percent) believe their own innovation strategy is delivering a competitive advantage.”

This quote from the study by Accenture sum’s up the pow of this article.  We all know we need to be innovative deviant, but often just can’t create the culture to make it happen.  

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