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Why “Low Risk” Innovation Is Costly

Why “Low Risk” Innovation Is Costly Overcoming the Perils of Renovation and InventionBy Wouter Koetzier and Adi Alon"The vast majority of executives, 93 percent, continue to regard their company’s long-term success to be dependent on its ability to innovate but at the same time less than one out of five (18 percent) believe their own innovation strategy is delivering a…

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