I sat down as usual on Saturday morning to do some “Creative” reading. I had recently been given a copy of “Lingo” by Jeffrey Shaw and thought I would give it a glance...
Okay! This seriously has to be the worst name of a book ever! But get over that, because it is full of outstanding ideas. My personal favorite is, of course, looking for a successful deviant…
Who is this?
It is the person who is getting it done, faster, better, differently by not following the rules. Often when we study a problem we look only at the ones who can’t figure it out. This book suggests that you find the few people that are getting it right and study them. Duh! Why has it taken me so long to figure that out?
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